國內攝像機市場發展趨勢預測
Domestic camera market development tendency forecast 

　　近年來，國內主流DVR廠商在羽翼漸豐后，開始逐步涉足攝像機市場。憑借多年來在技術、研發、營銷體系等各方面的積累，尤其是對視頻監控數字化、網絡化的深刻理解及在技術方面儲備迅速打開局面。相信，這支新生力量的注入，會為中國攝像機市場的競爭格局帶來一些有趣的改變。本文從DVR廠商的角度，重點闡述分析了國產DVR與攝像機產品市場地位懸殊較大的根本原因，及DVR廠家為何具備改寫當前攝像機市場格局的潛力。
　　In recent years, domestic mainstream DVR manufacturer after wing gradually abundant, starts to step in the camera market gradually. Has relied on for many years in the technology, the research and development, the marketing system and so on various aspects accumulation, particularly to the video frequency monitoring digitization, the network profound understanding and stockpiles in the technical aspect opens up the perspective rapidly. The trust, this strength for new life's injection, will bring some interesting changes for the Chinese camera market competition pattern. This article from the DVR manufacturer's angle, the key elaboration has analyzed domestically produced DVR and the camera produce market status disparate big basic reason, and why does the DVR factory have the rewriting current camera market pattern potential. 

　　這幾年國內安防產業可謂是風起云涌，大批安防制造業崛起，其制造范圍涉及到整個安防系統中各個環節的產品：鏡頭、攝像機、DVR、監視器、光端機、附件……等等。這其中最重要的兩個產品市場是攝像機和DVR市場，其在安防市場上規模最大，也是安防系統中最為核心的兩個產品。而在當前國內安防制造業中，這兩個產品從涉足的廠家、產值來看也是最大的。
　　For these years the domestic peaceful against industry was blustery, large quantities of peaceful against manufacturing industries rises, its manufacture scope involved to the entire peaceful against system in each link's product: Lens, camera, DVR, monitoring device, light end machine, appendix ......And so on. These most important two produce market is the camera and the DVR market, it the scale is biggest in the peaceful against market, is also in the peaceful against system the most core two products. But in the current domestic peaceful against manufacturing industry, these two products from the stepping in factory, the output value looked that is also biggest. 

國產DVR，已經獲得相應市場之領先地位
　　Domestically produced DVR, already obtained the corresponding market the leading position 

　　相較于其它國產安防產品，可以說，目前國產DVR已經在相應市場中建立了一定的領導優勢。約從05、06年開始，國內DVR廠家開始一飛沖天，其產品應用領域迅速覆蓋了高、中、低各層用戶，在市場上逐漸形成了占大頭的局面，并建立起了良好的品牌。比如在典型的高端用戶——金融行業中，所應用的DVR幾乎全部為國產產品，其中以?？低?、大華等品牌為主的國內產品，獲得了廣大用戶的認同，品牌認知度非常高。
　　Compares in the other domestically produced peaceful against product, may say, at present domestically produced DVR had already established certain leadership superiority in the corresponding market. Approximately from 05, 06 years start, the domestic DVR factory starts to soar, its product application domain has covered the high, middle and low each user rapidly, formed gradually in the market has occupied the big end's aspect, and established the good brand. For instance in the model high-end user - - finance profession, DVR which applies is the domestically produced product nearly completely, regards, Dahua by the Haikang prestige and so on brand domestic products primarily, obtained user community's approval, the brand cognition has been high. 

　　再來看攝像機市場中國產廠商與國外廠商的表現可以發現，前后者的市場地位始終有一定的落差。雖然目前涉足該市場的國內廠家數量眾多，總體產值也頗為龐大，且部分廠家的生產規模也較為可觀，但是在市場競爭中，大部分國內廠家的產品還是經常受到以日、韓為主的國外產品的壓制?？傮w來看，其產品多覆蓋至低端用戶群。比較典型的例子，在金融行業中，就比較少見國產攝像機的身影，原由在于該市場大部分用戶對國產攝像機品牌的認同度很低。
　　Looked again camera market China produces the manufacturer and the overseas manufacturer performance may discover, around the market niche has certain dropping variance throughout. Although present steps in this market domestic factory quantity to be numerous, the overall output value is also quite huge, and the partial factory's scale of production is also more considerable, but in the market competition, the majority of domestic factory's product frequently receives by the Japanese and South Korean foreign product suppression primarily. The overall, its product multi-covers to the low end user group. Compared with the typical example, in the financial profession, the quite rare domestically produced camera's form, the reason lies in this market majority of users to be very low to the domestically produced camera brand approval. 

多方原因，促使國產DVR廠商獲得長足進步
　　The reason, urges the domestically produced DVR manufacturer to obtain in every way makes great strides 

　　綜合以上分析，我們認為國產DVR與國產攝像機分別在各自市場上獲得的不同表現，是值得我們反思的。筆者作為安防從業者的一員，也一直在觀察、揣摩這一現象，而且也不止一次與同行進行過磋商。大家都普遍認同以下一系列原因造成了這一現象：
　　Synthesizes the above analysis, we thought that domestically produced DVR and the domestically produced camera separately the different performance which obtains in the respective market, is worth us reconsidering. The author takes peaceful against practitioner's one, also has been observing, estimates this phenomenon, moreover more than once has also carried on the consultation with the colleague. Below everybody general acceptance a series of reasons have created this phenomenon: 

　　首先，國產DVR廠商在進入市場的產業機會上比較“討巧”。在DVR產品市場，國內廠家是以產品開拓者的身份進入的，本身起到了對產品的領導與推廣作用。而同期，國外廠家的DVR產品在市場應用等環節未能對國內廠家形成品牌壓力，這些因素給了國內廠家進入及成長的空間與時間。而在攝像機市場，當國內品牌進入時，國外品牌已經在他們代理商的推動與教育下，獲得了中國市場的初步認同，并且，國外大廠對中國市場的布局也基本一一落位。因此，國產攝像機品牌在起步階段就面臨著“洋品牌”的壓制與競爭。
　　First, the domestically produced DVR manufacturer in enters the market in the industrial opportunity the comparison “to take the easy way”. In the DVR produce market, the domestic factory is enters by the product earlier worker's status, itself played to the product leadership and the promoted role. But the same time, the overseas factory's DVR product in links and so on market application has not been able to form the brand pressure to the domestic factory, these factors gave the domestic factory to enter and the growth space and the time. But in camera market, when the domestic brand enters, the overseas brand already under their business agent's impetus and the education, has obtained the Chinese market preliminary approval, and, the overseas big plant also basic 11 falls the position to the Chinese market's layout. Therefore, the domestically produced camera brand is facing “the foreign brand” in the start stage the suppression and the competition. 

　　其次，DVR廠家具備較高的起點和歷史背景。目前，國內第一梯隊的DVR廠商多起源科于研院所單位，它們涉入DVR行業時，都具有一定的企業規模、技術研發實力團隊，以及較為專業的銷售體系，即便是前期在DVR上的摸索，也算是“打著手電筒前行”。而反觀國內攝像機廠家，他們在起步時就沒有這么幸運，而且很多都是靠自己做代理時“摸著石頭”慢慢積累，辛苦程度比較大。
　　Next, the DVR factory has the high beginning and the historical perspective. At present, when domestic first echelon's DVR manufacturer multi-origin branch Yu Yanyuan the unit, they ford into the DVR profession, has certain enterprise size, the technical research and development strength team, as well as more specialized sales system, even if is the earlier period on the DVR fumble, is also “is hitting the flashlight vanguard”. But reviews the domestic camera factory, they when start not such lucky, when many are makes the proxy depending on oneself “feels the stone” to accumulate slowly, the laborious degree is quite big. 

　　第三，DVR廠家在研發投入力度上比較大。目前，涉入DVR行業的廠家，特別是第一梯隊的廠商多以核心研發能力見長，部分廠商所具備的高達數百人的專業研發團隊，往往令國外同行也感到敬畏。一個有趣的現象可以證明：在國內的DVR廠家參觀，你會看到大量的專利證書、軟件著作權證書，并且主流的DVR廠商都已涉足國內、國際行業標準的制定。而現階段，國內攝像機生產廠家相較于國外廠商來看，在研發能力上依然顯得比較薄弱，研發工程師數量不足，綜合素質有待提升。
　　Third, the DVR factory is quite big in the research and development investment dynamics. At present, fords into the DVR profession the factory, specially the first echelon's manufacturer many grows perceptibly by the core research and development ability, the partial manufacturers have reaches as high as several hundred person of specialized research and development teams, often makes the overseas colleague also to feel the awe. An interesting phenomenon may prove: At the domestic DVR factory visit, you will read the massive letter patent, the software copyright certificate, and the mainstream DVR manufacturer stepped in domestic, the international profession standard formulation. But the present stage, the domestic camera Manufacturer compares in the overseas manufacturer, still appears quite weak in the research and development ability, researches and develops engineer quantity to be insufficient, the overall quality waits for promoting. 

　　第四，DVR廠商基本建立了高品質制造體系。國內DVR廠家經過數年努力，其產品品質已經基本過關，不僅得到國內高端用戶的認可，而且也得到國外大廠家的認可，很多國際上的大型安防廠家也已經在中國通過OEM形式進行采購。而多數國內攝像機產品，如果將其品質與國際標準相比，仍然存在很大的提升空間。
　　Fourth, the DVR manufacturer has established the high quality manufacture system basically. The domestic DVR factory passes through several years diligently, its product quality already basically went through a strategic pass, not only obtains the domestic high-end user's approval, moreover also obtains the overseas big factory approval, many large-scale peaceful against factories internationally also already carried on the purchase in China through the OEM form. But most domestic camera products, if compares its quality and the international standard, still had the very big promotion space. 

　　第五、國內DVR廠商的品牌建設進入發展成熟期?，F在，國內DVR廠商多數都定位于自有品牌為主、OEM為輔，有些已經開始在國際市場上推出自己的品牌，并建立自己的銷售渠道；而在國內市場，他們在銷售渠道上的投入往往也令國際品牌相形見拙。相對健全的銷售渠道，配合其穩定的研發制造能力，使其在市場上如虎添翼。而國內有不少攝像機廠家還主要是從事OEM生產，全心全意樹立自己品牌的往往多以少數主流廠商為主。
　　Fifth, the domestic DVR manufacturer's brand construction enters the development mature period. Now, the domestic DVR manufacturer most locates in the innate brand primarily, OEM is auxiliary, some already started in the international market to promote own brand, and establishes own marketing channel; But in the domestic market, they often also makes the international brand makes one on marketing channel's investment. The relatively perfect marketing channel, coordinates its stable research and development manufacturing capacity, causes it in the market even more powerful. But domestic has many camera factories also is mainly engaged in the OEM production, sets up oneself brand to be often many wholeheartedly by the minority mainstream manufacturer primarily. 

DVR廠商，助力國產攝像機品牌崛起
The DVR manufacturer, the boost domestic product camera brand rises 

　　雖然DVR廠商在成長及發展中具備了多方面的優勢條件，并確立了在市場中的品牌地位，但是他們要真正做好攝像機產品，還必須將工作落實到產品生產本身。其實，就產品而言，設計制造DVR是具有很大難度的。目前，國內主流的DVR產品都采用MPU+DSP的方案。一個DVR產品中需要涉及到幾大技術模塊：嵌入式操作系統、編解碼、硬盤管理、網傳。而傳統的模擬攝像機基本上采用SONY等廠的套片，所涉及的主要是參數調整，從設計制造而言，要生產出一款穩定的DVR產品不比生產出一款穩定的攝像機簡單。
　　Although DVR manufacturer in grew and in the development has met various superiority requirement, and has established in the market brand status, but they must complete the camera product truly, but must work carries out the product manufacturing itself. Actually, speaking of the product, the design makes DVR to have the very great difficulty. At present, the domestic mainstream's DVR product uses MPU+DSP the plan. In a DVR product needs to involve to several big technical modules: The embedded operating system, arranges the decoding, the hard disk management, the net biography. But the traditional simulation camera basically uses factory and so on SONY wrap pieces, involves is mainly the parameter adjustment, says from the design manufacture, must produce a section of stable DVR product not to produce a model of stable camera to be simpler. 

　　所以我們相信，隨著國內一些主要的DVR廠家經過數年的積累，在羽翼漸豐并涉足攝像機市場后，他們憑借著研發、技術、營銷等各方面的積累和優勢，將會使攝像機市場發生一些有趣的變化：
　　Therefore we believed that passes through several years along with the domestic some main DVR factory the accumulations, after the wing gradually abundant and steps in the camera market, they rely on are researching and developing, the technology, the marketing and so on various aspects accumulation and the superiority, will cause the camera market to have some interesting changes: 

　　首先，這些DVR廠商會在攝像機研發上建立正規而強大的研發團隊，這將與目前國內主流攝像廠商一起，帶動國產攝像機的設計水準迅速地逼近國際品牌；
　　First, these DVR manufacturer will establish regular and the formidable research and development team in the camera research and development, this with the present domestic mainstream photograph manufacturer together, will lead the domestically produced camera's design standard to approach the international brand rapidly; 

　　其次，這些DVR廠商的高品質制造能力，將助力更多高品質國產攝像機產品的推出，尤其是穩定性上，加快國產攝像機接近國際水準。
　　Next, these DVR manufacturer's high quality manufacturing capacity, will boost more high quality domestic product camera product extrusion, particularly in the stability, speeds up the domestically produced camera close international level. 
    
　　如果這一局面出現，那么可以預見，在國內攝像機市場上，國外品牌將有可能承受巨大的沖擊。其依靠品質與品牌獨霸高端用戶群的局面將會被打破，價格也將被迫向國產攝像靠近，市場份額也將縮減，而國產品牌難以得到用戶認同的局面將會得到改觀。
　　If this aspect appears, then may foresee, in the domestic camera market, the overseas brand will have the possibility to withstand the huge impact. Its dependence quality and the brand will lord over the high-end user group the aspect to break, the price will also be compelled to the domestically produced photograph to approach, the market share will also reduce, but the domestically produced brand will obtain the user approval aspect to obtain with difficulty has a new look.